Episode 791

full
Published on:

6th Sep 2021

Is It Time To Sell Your Knowledge In an Online Course?

Mellisa Guller has experience as a marketing manager, a project manager, an online course designer (she worked at Teachable), as well as a podcast producer, host, and podcast teacher. We take a DEEP DIVE into planning and launching an online course.

SPONSOR: Novel Marketing

A lot of podcasters plan to write a book but they don't know where to start. Our sponsor the Novel Marketing Podcast is here to help. Thomas Umstattd Jr is a wealth of knowledge and he can get you going in the right direction.

Check out https://www.schoolofpodcasting.com/author

Building Digital Courses with Mellisa Guller

Today I get all your questions answered about building and selling an online course: 

06:04  When is the right time to build a course? 09:01  How Long Should My Course Be? 11:19  Common Mistakes 13:13  What are the Top Challenges? 20:50  Open or Closed Model? 26:23  The Underutilized Feature in Teachable 27:27  What Do I Charge For My Online Course 32:59  Should I Have Free Lessons? 35:37  What Percentage of My Audience Will Sign Up? 39:38  Why is the Number So Low? 41:04  Why Did You Choose Circle?

Melissa's Contact Info

Check out all of her courses and services at 

witandwire.com

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Pinterest

Question of the Month

I need you to answer the question, "What was the last thing you shared, and why?" Go to www.schoolofpodcasting.com/question by 9/24/21 and be sure to tell us about your show and where we can find it (your website).

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Mentioned in This Episode

Profit from Your Podcast Book

Episode 787 with the Entrepreneur Survey

The 10 Commandments of Book Marketing

Wit and Wire Podcast Launch Accelerator

Wit and Wire Courses

 

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About the Podcast

School of Podcasting: Expert Tips for Launching and Growing Your Podcast
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Dave Jackson

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 4.0 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame.

Find all his shows at www.powerofpodcasting.com