Episode 929

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Published on:

29th Apr 2024

Mastering Podcast Rebranding: Lessons from the Front Lines

In this episode, we'll dive deep into the "why" behind rebranding your podcast and how vital it is to know your audience intimately, as these elements profoundly influence the content and success of your show.

I revisit the significance of knowing your WHY before changing a podcast’s identity and content approach. I also peel back the curtain on past errors to help you pave the way for smarter future changes, fostering growth and innovation.

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ParticipantsScott From What Was That Like https://whatwasthatlike.com/  Rick from Renewed Mindsets  https://www.renewedmindsets.com/  York from Welcome To Earth Stories https://welcometoearthstories.com/  Mark from History of North America https://www.markvinet.com  Tyler from Crying is Manly https://cryingismanly.com/  Ralph From Ask Ralph https://www.askralphpodcast.com 

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Mentioned In This Episode Quick and Dirty Tips  https://www.quickanddirtytips.com/ Mike Rowe  https://www.mikerowe.com  Podcast Review Show https://www.podcasterviewshow.com  Podcast Rodeo Show: https://www.podcastrodeoshow.com  Buzzsprout https://supportthisshow.com/buzzsprout (aff) Captivate https://supportthisshow.com/captivate (aff) Libsyn https://supportthisshow.com/libsyn (use code sopfree aff)

Chapter Markers:

00:00:00 - Rebranding  00:00:36 - Opening  00:01:17 - The Question  00:01:46 - Scott From What Was That Like https://whatwasthatlike.com/  00:03:37 - Rick from Renewed Mindsets  https://www.renewedmindsets.com/  00:05:51 - York from Welcome To Earth Stories  https://welcometoearthstories.com/  00:08:27 - Mark from History of North America https://www.markvinet.com  00:09:14 - Tyler from Crying is Manly https://cryingismanly.com/  00:10:27 - Ralph From Ask Ralph https://www.askralphpodcast.com  00:12:02 - Quick and Dirty Tips  https://www.quickanddirtytips.com/  00:13:30 - Switching Out Key Players  00:15:06 - Dave on Mike Rowe  https://www.mikerowe.com  00:16:06 - The AC/DC Fact  00:17:31 - The Way To Win  00:18:48 - Scott Made Changes Based on Community Feedback  https://www.whatwasthatlike.com  00:20:59 - Join the School of Podcasting  00:22:01 - Your Podcast Website https://www.yourpodcastwebsite.com  00:22:20 - Why Rebrand?  00:23:30 - Why I'm rebranding One of My Shows  https://www.podcastrodeoshow.com  00:24:10 - Stupid Mistakes  00:25:08 - New Plan  00:28:25 - Podcast Review Inights https://www.podcasterviewshow.com  00:29:22 - New Show Your Podcast Website  https://www.yourpodcastwebsite.com  00:29:59 - Buzzsprout Ads New Texting https://supportthisshow.com/buzzsprout (aff) 00:31:05 - Captivate Updates Player https://supportthisshow.com/captivate (Aff) 00:31:39 - See Picture Change  00:31:51 - Back To Normal  00:32:44 - Why I Rant About YouTube  00:35:26 - Question of the Month https://www.schoolofpodcasting.com/question  00:36:27 - Live Appearances https://www.schoolofpodcasting.com/where  00:36:58 - Follow the Show  https://www.schoolofpodcasting.com/follow  00:38:16 - Join the Community https://learn.schoolofpodcasting.com  00:39:06 - Bloopers 

This show originates at https://www.schoolofpodcasting.com/929 

 

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School of Podcasting: Expert Tips for Launching and Growing Your Podcast
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Dave Jackson

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 4.0 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame.

Find all his shows at www.powerofpodcasting.com