Episode 849

full
Published on:

17th Oct 2022

Three Tools To Help You Identify What Your Audience Wants

Audience analysis is a critical part of any effective communication. Without understanding what your audience wants, needs, and values, it is impossible to create a message that will resonate. Fortunately, there are a few key methods for understanding your audience so that you can better serve them. Today I share three tools you can use to better understand your audience.

Ready To Start Your Podcast

You may think nobody would listen to you, but I'm here to tell you they will. I have proven strategies to help you identify exactly what your audience wants. You will sound professional, and won't have to spend a million dollars to sound great. Learn through our online tutorials, live group coaching and a private Facebook Group filled with brilliant podcasters. Join worry-free with a 30-day money-back guarantee. See schoolofpodcasting.com/listener

Learn the secret to reading your audience's mind

Today I show you three strategies:

Amazon Strategy

1. Look at 4 and 2-star reviews in Amazon. They typically are more constructive and specific than 1 and 5-star reviews.

Search YouTube

2. Search for your topic and YouTube and find a channel about your topic. Then go to the video and sort by popularity. Then click on the most popular video and sort the comments for the best comments.

Search Facebook

3. In Facebook when you see a topic you want to follow click the three dots ( ... an ellipsis) and choose "turn on notifications for this post." Also, there is a search box in Facebook groups that can help you find the answer quicker (often questions have been asked before). Lastly, read the rules of the group and follow them. 

Search Twitter

5. Search Hashtags on Twitter and start conversations as well as read what people are talking about. So many people only use social media to push notifications about THEM instead of going to listen and research. I found this tweet about getting more subscribers from Shawn Dill.

Click HERE to go to Twitter Advanced Search

4. Don't Poach Other People's Clients

Often people in the same genre as you will have an open community, if you join this community, don't self-promote. You are a guest in this person's house and it is very tacky to try and score clients. I am in a few groups of people who do the same thing I do. I answer questions and insights, but mostly I'm there to LISTEN. 

QUESTION OF THE MONTH

This month the question is from Patrick from the Big Seance www.bigseance.com and he wants to know:

What standard or tradition in podcasting do you tend to ignore and why do you do it differently?

Don't forget to say the name of your show and website, and a little bit about your show.

I need your answer by 10/28/22

Leave Your Answer at  www.schoolofpodcasting.com/question

Where I Will Be?

I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where

Because of My Podcast

Got a "Because of My Podcast Story? go to www.schoolofpodcasting.com/because

Mentioned In This Podcast

Effie Parks from Once upon a Gene

School of Podcasting

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School of Podcasting: Expert Tips for Launching and Growing Your Podcast
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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About your host

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Dave Jackson

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 4.0 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame.

Find all his shows at www.powerofpodcasting.com