Episode 815

full
Published on:

21st Feb 2022

Tuning Into Your Listeners - So You Can Fascinate Them with Focused Content

I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible

and even though I'm only 29% of the way through the book I am "Santa Clause is coming tonight" excited about reading the rest of it. The Red Thread represents the path back to where you first started. By remembering what it was like when you first started in your niche, you can better understand your audience who is right where you started. The red thread is your path to success. When you can explain your podcast in a way that resonates with your audience. 

Sometimes you need to address the "wrong" questions your audience is asking so you can get their attention and provide focused content that points them in the right direction and positions you as a trusted source of content. 

 

I'm also going to talk about focus. This is inspired by the book Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis. I feel this goes along well with the other book.

Join the School of Podcasting When you join the School of Podcasting you can quit worrying about: Are people going to listen to me? (Yes, cause I'll show you how to see what they want). Am I going to sound stupid? (No, as I'll show you the magic of editing) It will cost a million dollars (No, I'll have you sounding like a million bucks without spending a million bucks).  I don't anything about this technology (You said the same thing about driving).  Get access to: Step-by-step tutorials, live group coaching, a mastermind group filled with brilliant podcasting minds,  and the ability to schedule as many one on one quick fix calls as you like at no extra charge.  Join worry-free with a 30-day money-back guarantee  Go to www.schoolofpodcasting.com/start

Mentioned In This Episode

Find Your Red Thread: Make Your Big Ideas Irresistible

Secrets of Dynamic Communications: Prepare with Focus, Deliver with Clarity, Speak with Power by Ken Davis.

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Out on the Wire: The Storytelling Secrets of the New Masters of Radio

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School of Podcasting: Expert Tips for Launching and Growing Your Podcast
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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About your host

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Dave Jackson

Dave Jackson began podcasting in 2005 and launched the School of Podcasting (schoolofpodcasting.com). His School of Podcasting show has over 4.0 million downloads. He has helped hundreds of people plan, launch, and grow their podcasts. He is the author of the book Profit from your podcast and is a featured speaker at events. In 2016 Dave joined Libsyn (the largest podcast hosting company) as part of their tech support team.  In 2018 he was inducted into the Academy of Podcasters Hall of Fame.

Find all his shows at www.powerofpodcasting.com