Unraveling the Power of Word-of-Mouth in Podcast Recommendations
70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show.
We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else.
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Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27
Click Here to Upload/Record Your Answer
Mentioned In This Episode
Join the School of Podcasting Community
Participants
Kim Newlove
https://www.thepharmacistsvoice.com/
https://www.perrysburgpodcast.com/
Paul from Pass ACLS
Ralph Estep Jr - Ask Ralph Podcast
https://www.askralphpodcast.com/
Velvet from Welcome to Earth Stories
https://welcometoearthstories.com/
Mark from the History of North America
Timothy Brien
Create Art Podcast - https://www.createartpodcast.com/
Find a Podcast About https://www.findapodcastabout.xyz/
Zoe - Back Look Cinema
https://www.backlookcinema.com/
Dave Jackson - School of Podcasting
https://learn.schoolofpodcasting.com
The Wealth of Connection: A New Approach to Making Business Personal
https://geni.us/wealth-of-connection
The Audience Is Listening: A Little Guide to Building a Big Podcast
https://geni.us/tomwebsterbook
Because of My Podcast - Vincent Pugliese
Unconference - https://totallifefreedom.kartra.com/page/unconferenceVIPpricing
Vincent on episode 862
Question of the Month
Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27
Click Here to Upload/Record Your Answer
Where I Will Be?
I'll be speaking at Podcast Movement in Washington DC August 19-22.
Ecamm Creator Camp October 15-18 in (Bostonish MA)
I'll be speaking at Podindy.com on November 9th
I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
Want me to speak at your event or online meetup, contact me here.
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Mentioned in this episode:
Don't Let Your Poor Upbringing Stop Your From Starting Your Podcast
If you grew up attempting to get the attention of your parents, friends, and others but couldn't, podcasting is THE way to get your message out to the WORLD. The School of Podcasting allows you to: Learn at your own pace Network with other brilliant podcasters Get UNLIMITED one-on-one coaching with Dave Jackson
See Your Show On Podpage
If you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look.
Question of the Month
This might be harder question to answer because when I ask people, the sometimes freeze. The question? How do you measure success for your podcast beyond download numbers? I need your answer by June 26th, 2026. Don't forget to tell us a little bit about your show and your website address so I can link to it in the show notes.
